How We Extended Runway by 5 Months Without Cutting Growth
Intro:
A fast-growing e-commerce founder was staring at just 4 months of cash. Investors were demanding cuts, but layoffs would have killed momentum.
The Problem
Only 4 months of runway left.
Heavy burn rate with marketing tied to growth.
Investors losing confidence.
What We Did
Built a detailed 12-week cash flow model.
Renegotiated supplier payment terms.
Reset reporting so the board had real visibility.
The Result
Runway extended by 5 months.
Growth spend preserved, no layoffs.
Founder kept investor confidence.
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